Once Upon a Time…
“Once Upon a Time” – These four simple words begin a story that can take you anywhere.
This portfolio is the story of my journey over the last 16 years; working with amazing clients, collaborating with inspiring talents and embarking on a personal quest to produce superior brands and effective work.
This is a story of relationships, and creative thinking.
Some of my favourite work when I co-owned Scout Design involved the branding of Prince Edward County. Creating everything from media kits to large-scale advertising campaigns, we created award-winning destination marketing collateral and promoted one of the most beautiful areas in Canada.
WHO NEEDS THE COUNTY?
CREATIVE TEAM
PROJECTS INCLUDE
Studio: Scout Design
Art-Direction: Rene Dick
Lead Designer: Vivienne Naso
Food Styling: Ruth Gangbar
Photography: Marc Polidoro,
Michael Grills, Mark Bartkiw
Copy: Bryan Bondy
Printing: JB Print Solutions
• Identity Development
• Promotional Materials
• Stationary
• Ad Campaign
• Website
• Newsletters
• Media Kits
• Social Media Strategy
• Event Planning
• Trade show Displays
Prince Edward County
LET THEM DRINK WINE
Keint-He Vineyards & Winery is amongst one of the, now, more seasoned wine players in Prince Edward County. At the time that they became our client, they were entering a booming market… competing with over 20 already established wineries and vineyards
in the area. Keint-He’s brand reflects the area’s history with a nod to classic methods of creating wine. Their brand reflects wines that are top-quality without being snooty; it’s tradition with a playful twist.
CREATIVE TEAM
PROJECTS INCLUDE
Keint-He
Studio: Scout Design
Art-Direction: Rene Dick
Lead Design: Vivienne Naso
Photography: Marc Polidoro
Printing: JB Print Solutions
• Identity Development
• Stationary
• Promotional Materials
• Website
• Ad Campaign
• Packaging
• Wine Labels
SMELLS LIKE WHAT?
When marketing to teenagers, traditional means and ways of thinking usually don’t work. Teens aren’t likely to respond to print advertisements and are jaded by television commercials. Taking on the young, we created a social media campaign for a government agency, designed to provoke a reaction to respond and share. The response was strong and measurable.
PROJECTS INCLUDE
Studio: Scout Design
Art-Direction: Rene Dick
Lead Designer: Vivienne Naso
Photography: Michael Grills
Printing: JB Print Solutions
CREATIVE TEAM
• Identity Development
• Promotional Material
• Social Media Strategy
• Packaging
• Videos
Smells Like Ash
HIP TO BE...
One of our pet projects involved collaboration with two talented young clients, owners of Spark Box Studio. Capturing cultural trends in art, music and literature in a 5” squared magazine format, served two purposes; promoting a new business and bringing some amazing talent to the forefront.
CREATIVE TEAM
Studio: Scout Design
Art-Direction: Rene Dick
Lead Designer: Vivienne Naso
Illustration: Carl Weins
Printing: JB Print Solutions
PROJECTS INCLUDE
• Identity Development
• Publication Design
• Promotional Material
• Social Media Strategy
• Event Planning
Square2 Magazine
THE VALLEY
Having headquarters in the Nation’s Capital is no small feat. After dismantling Scout Design in 2012, I happily headed back to Ottawa to take on a new role as part of Lee Valley’s in-house design team. Working as one of their Graphic Designers, made me appreciate the intricacies and processes of design within a large corporation. Primarily working on the company’s catalogs featuring their quality woodworking and gardening tools, gifts and hardware, I was introduced to the fast-paced world of streamlined methods of in-house team management. I also enjoyed the opportunities to art-direct product shoots when required.
PROJECTS INCLUDE
Studio: Lee Valley Tools In-House Team
Art-Director: Yannis Souris
Lead Designer: Andrea MacGowan
Graphic Designer: Vivienne Naso
Photography: Michael Ross, David Hassar
CREATIVE TEAM
• Catalogue Design
• Packaging Design
• Photo Shoot Art-Direction
Lee Valley Tools
REAL ESTATE
Royal LePage Pro Alliance Realty easily boasts knowledge, experience, and over 350 service professionals. I was their proud in-house Graphic Designer for the brokerage, and was in charge of all marketing materials for their 16 offices, starting with Belleville through the Brockville corridor.
PROJECTS INCLUDE
CREATIVE TEAM
Studio: Royal LePage In-House Team
Senior Designer: Vivienne Naso
Photography: Bob House
• Marketing Materials
• Award Materials
• Listings
• Feature Sheets
• Realtor® Self Promos
Royal LePage Pro Alliance
SMALL BUSINESS FUN
In recent years, I have had the pleasure of working on numerous small business startups in helping with their branding and identities. A few that I have chosen to feature here are: LOHA Farms – Prince Edward County, Keep County – Prince Edward County, Kolby Parks (Canadian Luge Champion) and Le Ruthledge Cottage – La Pêche, QC.
CREATIVE TEAM
Studio: Freelance
Art-Direction/Design: Vivienne Naso
Illustration: Vivienne Naso
PROJECTS INCLUDE
• Identity/Branding
• Business Cards/ Letterhead
• Rack Cards
• Luge Suit Skin and Outer Shell Design
• Signage
• Digital Design
• Web Graphics
Around Town
PROJECTS INCLUDE
MAKING WINE FUN
Working with Sommelier/Wine Educator, Erin Rosar, has been a pleasure since Wine Girl’s inception. Starting off these projects through Scout Design, she continues going strong, and is still currently one of my favourite freelance clients. Erin has a passion for all things “girly”; from pink to fabulous to flip flops! I created (illustrated), an avatar persona in her likeness to use in different scenarios over countless marketing pieces that she required over the years for various courses she was teaching, or for her e-commerce presence.
CREATIVE TEAM
PROJECTS INCLUDE
![WG_Airplane_Without_Stewardess[1].png](https://static.wixstatic.com/media/da9179_f48029e214a44c229ebdc58765934261~mv2.png/v1/fill/w_322,h_364,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/WG_Airplane_Without_Stewardess%5B1%5D.png)
Studio: Scout Design & Freelance
Art-Director: Rene Dick, Vivienne Naso
Illustration: Vivienne Naso
Printing: JB Print Solutions
• Branding
• Avatars
• Packaging Design
• Notepads
• Letterhead
• Labels
• Stickers
WG Wines
GROWING THE COMMUNITY
What was then referred to as PELA, is where I was hired on a freelance basis to coordinate and design a marketing campaign for this government agency. This project was created in order to showcase their efforts in providing economic support for new businesses in the area. I art-directed interviews with existing and past recipients of their programs, coordinated photo shoots and video filming, and provided print-ready marketing materials for their usage.
CREATIVE TEAM
PROJECTS INCLUDE
Studio: Freelance In-House Contract
Direction: Rene Dick and Vivienne Naso
Lead Design: Vivienne Naso
Photographer: Michael Grills
Videographer: Trever Crowe Productions
Prince Edward Lennox & Addington
• Marketing Materials
• Video Footage
• Photography Library
OH CANADA
While being employed at Innovation, Science and Economic Development within the Federal Government of Canada, I had the pleasure of being able to use my skills in-house at the request of the Director General, for internal “accessible” branch materials. All pieces are provided in both official languages.
CREATIVE TEAM
PROJECTS INCLUDE
Studio: In-House
Art-Direction/Design: Vivienne Naso
• GBA Plus 2021 Annual Report
• Infographic Slides
• SRRB Retreat Invitation Posters
Government of Canada
LOCAVORIUS CASEOPHILE
Otherwise known as the Artisinal Cheese Lover, the above headline comes from a series of advertisements produced for a campaign highlighting the characteristics of the Fifth Town cheese lover, (in Latin form). The ads received a nod for Top 3 in the Best Ad or Ad Campaign category for Edible Magazine family’s annual awards.Work with Fifth Town ranged from collectible buttons to brochures and signage.
CREATIVE TEAM
PROJECTS INCLUDE
Studio: Scout Design
Art-Direction: Rene Dick, Vivienne Naso
Photography: Mark Bartkiw
Food Styling: Ruth Gangbar
Copy: Anna Withrow
• Promotional Material
• Ad Campaign
• Packaging Design
• Environmental Branding